Success at the 2008 Beijing Olympics hasn’t just been restricted to the athletes. A report from Neilson has shown that NBC’s coverage of the Olympic opening ceremony was watched on a mobile device by 436,000 AT&T mobile customers, with a total of 858,000 tuning in on the opening day of the games from a mobile device. With the announcement of these impressive statistics, QuickPlay Media, the premier provider of mobile video solutions, is urging the mobile industry to build this mobile TV momentum beyond the Olympic Games.
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