ComScore released its monthly analysis of U.S. top online properties for April 2008. April saw Google attain the number one spot for the first time in its history with a total audience of more than 141 million visitors. Content categories showing gains in April included job search, career resources, and television sites.
“April was a very active month. Google took the top property position, thanks to continued search growth and rapid growth at YouTube,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “The significant traffic growth at tax sites, which began in January, reached a crescendo by the tax filing deadline on April 15 as taxpayers sought information, forms, and online filing facilities. The return of the network television programs after the writers strike sent fans to a variety of sites to get information on their favorite shows, catch up on episodes they may have missed, get refreshed on plotlines, and to stream new episodes.”
Top 50 Properties
Google Sites captured the top position in the Top Properties ranking for the first time, reaching 141 million Americans in April. Yahoo! Sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors. Superpages.com Network and CareerBuilder LLC both jumped eight spots in the ranking to positions 18 and 30, respectively. Americans racing to file their taxes by April 15 propelled gains at several tax-related sites. IRS.gov grew 35 percent to 23.4 million visitors, ranking as one of the top-gaining properties for the month. Intuit rose 11 percent to 13.3 million visitors, while TaxACT drew 5.2 million visitors and H&R Block attracted 4.2 million visitors.
Job Search and Career Sites Experience Gains Fueled by Graduates and the Economy
Job search and career resource sites both experienced gains in April, as impending college graduations and an uncertain economy had Americans taking steps to control their careers. The job search category grew 5 percent increase to 17.2 million visitors, led by gains at Indeed.com Job Search (up 10 percent to 4.7 million visitors), SimplyHired.com Sites (up 29 percent to 3 million visitors), and AOL Find a Job by CareerBuilder.com Job Search (up 22 percent to 1.4 million visitors). The career resources category saw a 3-percent increase during the month to 44 million visitors, led by CareerBuilder LLC with 23.9 million visitors.
Television Sites Gain as New Episodes Air
With the writers strike resolved, many television shows finally returned to the airwaves in April with new episodes, causing the TV category to increase 4 percent to 93.2 million visitors. Yahoo! TV led the category with 15.6 million visitors, a 38-percent increase versus the previous month, followed by AOL Television with 12.5 million visitors and MySpace TV with 12 million visitors. Significant gains were also achieved by MSN TV (up 21 percent to 11.7 million visitors) and ABC.com (up 18 percent to 9 million visitors).
Unique Unique
Rank Property Visitors Visitors
(000) Rank Property (000)
Total Internet:
Total Audience 190,728
1 Google Sites 141,080 26 Disney Online 25,171
2 Yahoo! Sites 140,613 27 Shopzilla.com Sites 25,154
3 Microsoft Sites 121,213 28 Gorilla Nation 25,045
4 AOL LLC 111,277 29 Comcast Corporation 24,192
5 Fox Interactive
Media 87,527 30 CareerBuilder LLC 23,942
6 eBay 80,903 31 Bank of America 23,906
7 Wikipedia Sites 58,812 32 United Online, Inc 23,824
8 Amazon Sites 58,057 33 Expedia Inc 23,531
9 Ask Network 54,086 34 IRS.gov 23,354
10 Time Warner -
Excluding AOL 52,544 35 Yellowpages.com
Network 23,168
11 Apple Inc. 47,849 36 Gannett Sites 23,128
12 New York Times
Digital 47,250 37 Photobucket.com LLC 22,551
13 Viacom Digital 44,772 38 ESPN 21,423
14 Facebook.com 35,652 39 Monster Worldwide 20,860
15 Weather Channel, The 34,913 40 iVillage.com:
The Womens Network 19,955
16 Glam Media 34,684 41 WebMD Health 19,852
17 CNET Networks 32,370 42 Atrinsic, Inc. 19,792
18 Superpages.com
Network 30,564 43 Demand Media 19,758
19 Adobe Sites 30,557 44 Real.com Network 19,291
20 craigslist, inc. 30,344 45 E.W. Scripps 19,263
21 AT&T, Inc. 29,863 46 WordPress 18,570
22 Wal-Mart 29,221 47 Cox Enterprises Inc. 18,404
23 Target Corporation 29,082 48 Answers.com Sites 18,109
24 Verizon Communications
Corporation 27,748 49 NBC Universal 17,692
25 CBS Corporation 25,286 50 WorldNow - ABC
Owned Sites 17,564
TABLE 4
comScore Ad Focus Ranking (U.S.)
April 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique Unique
Visitors Reach Visitors Reach
Rank Property (000) % Rank Property (000) %
Total Internet :
Total Audience 190,728 100.0
1 Platform-A** 170,508 89% 26 MySpace.com* 72,214 38%
2 Advertising.com**167,749 88% 27 CPX Interactive**69,178 36%
3 Yahoo! Network** 160,206 84% 28 eBay.com 66,588 35%
4 Google Ad
Network** 155,882 82% 29 Ybrant/AdDynamix
Network** 66,341 35%
5 Specific Media** 144,773 76% 30 YouTube.com 66,236 35%
6 ValueClick
Networks** 140,930 74% 31 Gorilla Nation
Media 66,009 35%
7 Yahoo! 138,912 73% 32 Turn, Inc** 60,617 32%
8 Tribal Fusion** 135,113 71% 33 Quigo** 60,347 32%
9 Google 133,528 70% 34 MSN.COM
Home Page 57,301 30%
10 Casale Media
Network** 127,184 67% 35 Ask Network 54,086 28%
11 DRIVEpm** 119,595 63% 36 Kontera** 52,159 27%
12 adconion media
group** 117,965 62% 37 Real Cities
Network 48,015 25%
13 Traffic
Marketplace** 114,682 60% 38 MapQuest 47,535 25%
14 AOL Media
Network 111,277 58% 39 Amazon.com 47,274 25%
15 interCLICK** 107,961 57% 40 NNN Top 25 47,153 25%
16 MSN-Windows Live 107,336 56% 41 IB Local Network 46,827 25%
17 Tremor Media -
Media Partners 101,929 53% 42 PrecisionClick** 45,622 24%
18 24/7 Real
Media** 99,959 52% 43 Business.com
Network 44,304 23%
19 ADSDAQ by
ContextWeb** 93,815 49% 44 Vizi Inc** 44,127 23%
20 Burst Media** 89,670 47% 45 YuMe Video
Network 43,137 23%
21 Collective
Media** 88,279 46% 46 eBay.com
Home Page 40,511 21%
22 AdBrite** 81,838 43% 47 About 40,346 21%
23 Centro 80,258 42% 48 IACAS Network 39,286 21%
24 Undertone
Networks** 72,940 38% 49 The Nabbr
Network -
Exclusive Media
Partners 38,575 20%
25 Vibrant Media** 72,351 38% 50 NNN Top 10 37,211 20%
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in April. For instance, Yahoo!
was seen by 73 percent of the more than 190 million Internet users in
April.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
Popularity: 4% [?]
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