Mobile social networking represents an opportunity to drive mobile Internet usage to levels comparable with online Internet use. However, social network sites, marketers, mobile carriers and mobile content providers must overcome enormous challenges first. The Mobile Social Networks report analyzes the enormous opportunities and challenges presented by this new marketing channel.
eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007.
Along with the growing audience, marketers are drawn to mobile social networking because it creates a unique context in which to promote their goods and services. It goes beyond simply linking people with digital content by adding the immediacy of sharing with friends—a very powerful marketing proposition.
However, trying to monetize mobile social networking with classic banners or text links may prove difficult.
Popularity: 3% [?]
Loading ...