A decade ago, only the most risk-tolerant consumers would consider making diamond engagement ring purchases through online channels, says Whiteflash. In those early days, the internet was hailed as a revolutionary way to buy small-ticket items, but most wouldn’t have dared to buy something as emotionally and financially significant as an engagement ring online. Today, more and more people are turning to trustworthy virtual vendors to make substantial, multi-thousand-dollar purchases with complete confidence. (more…)